Hi! My name is Bernadette. I’m an American living in the beautiful western state of Utah with my husband, Shane, and our cat, Bailey. I’m originally from Southern California, uprooting my life there and moving to SLC in 2022. I’m an avid outdoors person. I find the most joy outside of work being in rugged nature, climbing, mountain biking, and fly-fishing. I thrive in deep conversation and building connections with people who want to keep improving and growing. Thanks for being here!

I am a coach for creatives, photographers, and values-driven business owners who are ready to build a more intentional, fulfilling, and financially sustainable career.

After 25+ years as a professional photographer, I know what it feels like to be caught in the hustle—juggling clients, chasing the next project, and trying to keep everything afloat. And I also know how easy it is to lose connection with why you started your creative work in the first place.

What I came to realize is this: When your work is rooted in your values and aligned with your strengths, everything becomes clearer. You make better decisions. You attract the right clients. You prioritize with purpose. You grow—not just personally, but financially.

Now, I help creatives do exactly that.

My coaching is a blend of grounded business strategy, personalized mindset support, and gentle accountability. I work with photographers and creatives who are craving more clarity, structure, and purpose—but who also want to make more money doing work that actually lights them up.

Whether you're navigating a career transition, restructuring your business, or simply trying to stop spinning your wheels, I’m here to help you slow down, tune in, and move forward with confidence.

Because when you're aligned and focused, your business doesn’t just feel better—it performs better, too.

My Past Experience

As a successful freelance photographer and business owner for 22 years, I’ve worn many specialty hats. I started my career in college as a photo assistant for a well-known portrait photographer. Meanwhile, I was a portrait and family photographer. I spent 16 years in commercial industrial photography, contracting with one of the world’s largest seaports, universities across Southern California, and other corporations. Mastering my skills, I captured corporate events, heli aerial photography, action, and portraits. Near the end of my photography career, I had a passion for combining architecture with lifestyle for boutique vacation homes, Interior Designers, Builders, and Hospitality Brands.

For the people and brands I worked with, I first got to know what they did. My goal was to convey their story and the service or product they passionately provided.

“Bern finds a point of view that is uniquely hers to tell a visual story. She bring in a unique perspective, and her photos almost becomes art. Those aspects set her apart from others, and make her competitive.

Bern is observant, focused, and strategic when it comes to getting the job done for her clients. She makes it happen! She has a natural way to make her subjects and clients FEEL important and happy.” -Jen Choi || Manager of Creative Design & Communications || Port of Long Beach

I took pride in my ability to listen wholeheartedly to my clients because the successful direction we went in started and ended with honest, clear communication. I was not only a photographer but a strong strategic communicator and marketing professional who successfully guided my clients through the entire process.